Category Archives: On the Horizon

Inside scoop on new shoes, colors and styles.

Meet the Designer

Posted on November 8, 2011 by

Gwen has been with Soft Star Shoes just a short 18 months – and taken the Elf workshop by storm designing both the RunAmoc Dash and Mary Jane styles.  She is a bright and joyful presence in shop, with insatiable curiosity and … Continue reading →

Posted in In the Workshop, On the Horizon | Tagged , , , | 3 Comments

Mary Jane update!

Posted on October 14, 2011 by

Here is another glimpse at our new Mary Jane shoe! This week in the workshop we finished making our sample Mary Jane. Before we send our patterns off to our die maker, we need to make the shoe’s pattern in … Continue reading →

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Mary Jane Sneak Peek!

Posted on August 25, 2011 by

The Elves have been working hard this summer creating an adult Mary Jane style.  Our goals is to have a soft, flexible and lightweight shoe that works great for everyday casual wear.  Here is a sneak peek we want to … Continue reading →

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The Moc3 Minimal Running Shoe by Soft Star – coming June 23rd!

Posted on June 10, 2011 by

Coming June 23 to www.softstarshoes.com!  The Moc3 is an exciting new shoe designed by veteran running shoe expert, Mike Friton.  Mike has over 25 year experience in shoe design and technology, and is currently teaching shoe design at the Portland Art Institute.  An … Continue reading →

Posted in On the Horizon, Running | Tagged , , , , , | 1 Comment

It’s a “DASH” towards launch…!

Posted on May 22, 2011 by

After months of hand-cutting prototype patterns – we were excited to get in our cutting dies last week for our new minimal running shoe – the RunAmoc DASH. RunAmoc Dash Dies – No more cutting leather by hand! Now we are busy … Continue reading →

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New RunAmoc DASH photos!

Posted on May 12, 2011 by

We just finished up a photo shoot for our new DASH shoes launching May 25th!!  We had a blast capturing our friends and customers enjoying their new kicks.  Here are some photos from the shoot, enjoy!

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RunAmoc DASH – Sneak Peek!

Posted on May 6, 2011 by

Thanks to everyone who voted on stock colors for our new RunAmoc DASH. We appreciated all the input!  For those of you who preferred black – you’ll be happy to know a lot of people agreed with you. Here are our two … Continue reading →

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What’s Your Vote? A Sneak Peek at New RunAmoc

Posted on April 11, 2011 by

The new 2011 RunAmoc is almost here… just a few more tweaks! This is a sneak peek at the new version which will debut in May. We are trying to decide on the in-stock color scheme. Which do you prefer?

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New 2011 Colors have Arrived!

Posted on March 30, 2011 by

The Elves are hard at work making our new line of 2011 stock shoes! Check out our website to see the full line of new styles. We have many fun colors, including the youth sized pewter Rambler and the sunset … Continue reading →

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New Shiny Colors!

Posted on January 29, 2011 by

At the end of last year we came across the most amazing shiny leathers. They are buttery soft and come in great colors. We couldn’t help ourselves and are now carrying all the available colors! Since they are so soft, … Continue reading →

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