New Website in the Works

Although our trusty Soft Star website has served us well for many years, the time has come for an upgrade.  In February we will launch the new and improved www.softstarshoes.com.  Our revised site will not only be faster and easier to navigate, but will also offer a fresh new look and many useful features. You’ll be able to sort using filters, submit and read customer reviews, zoom into detailed photos of our shoes and much, much more. There’s even a rumor about displaying our favorite design-your-own shoe that comes through our workshop each week.

We’re still putting the finishing touches on our new website, so the design is far from finished. Nonetheless, here is the first sneak peek of our new home page:

Stay tuned for more details about the new features, and let us know if there are ingredients you hope to have us include in the new site. We’ll roll them in, if possible!

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Busy Elves

Our 2011 holiday season has been our busiest ever! On Monday this week, we broke our record for the highest number of packages shipped in a single day. Elf Cindy had to call our local post office to tell them they would need a bigger-than-usual vehicle for our pickup. Our local postal carrier happily obliged, but was still shocked that we were able to fill up the enormous empty truck he brought. A bucket brigade of elves helped him transport the large postal bags from our workshop.

Your shoes are in there somewhere!

As you can imagine, our elves are bustling. The orders keep coming in and everyone is doing their part to stay on top of the demand. The Clicker Elf is spending extra-long days cutting leather patterns and our seamstresses are sewing like the wind. C.Elf.O.s Tricia and Larkin contribute by jumping on the production side to help finish and pack shoes. They also gave our crew a boost by treating everyone to pizza for lunch yesterday. Dessert was provided by a local customer who dropped off a yummy batch of cookies in the morning. Thanks Lauren!

If you think the North Pole is the only place where elves are busy this time of year, then it may be time to pay a visit to our workshop.

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Soft Shoes Make Soft Footprints

“Environmental sustainability is in the fibers of Soft Star Shoes culture, whether it is the materials we buy, the processes we use or the resources we consume.”

That environmental statement has always been the standard at the Soft Star workshop. We’re lucky to have so many eco-conscious elves making their own efforts to help us maintain our sustainable practices. Recently, a new idea was suggested that we feel helps us reduce our carbon footprint even more.

Elf Cindy, with extensive background knowledge about different recycling processes, put quite a bit of work into researching less wasteful methods for shipping our shoes. The result: Tyvek® envelopes and Ecobags.

Tyvek® is a thin, pliable material that is both lightweight and extremely tough. Packing a shoe with this material leads to a smaller, lighter package that requires less fuel to ship. It is not unusual to see Tyvek® envelopes, and their production generates less greenhouse gas than the process of recycling cardboard. Also, Tyvek® is recyclable. We collect all the Tyvek® envelopes received in our workshop and send them to the Tyvek® recycling center on a regular basis.

Ecobags, or EcoEnclose Poly Mailers, are similar to Tyvek® since they are lightweight and tough, but Ecobags have the advantage of being 100% biodegradable and compostable. Although it will take several months, you can toss an Ecobag into your backyard compost bin and it will disintegrate entirely into nutrient-rich soil. They are also made in the USA and come with a double strip of sealing tape, so they can be reused and reshipped at least one more time.

Our standard shipping box, an Ecobag and a Tyvek® envelope.

Before trusting your precious soft shoes with these soft packages, their durability was thoroughly tested.  Aside from mailing some initial sample shoes to trusted friends around the world for feedback and photos,  C.Elf.O Tricia had fun “stress” testing as well. She placed a brave pair of our moccasins in the bags and crushed, stomped and mauled them every which way to mimic the worst conditions they could encounter during the shipping process. The result: we opened the bags to find the shoes still in perfect condition!

The choice of using Tyvek® or Ecobags depends on the size and style of shoe, as some shoes fit better in one or the other. At this time, we are only using these soft packages to ship soft-soled moccasins and our lightweight Moc3 running shoes. We feel that shoes with thicker rubber soles should not risk the dangers of being bent and still need the protection of cardboard boxes. Also, international orders will still use cardboard since they are commonly opened and reclosed at customs. Nonetheless, a large percentage of our orders are now shipped with the new materials. Our postman, who typically has a difficult time fitting our shipments into his truck, is very grateful.

We hope you will also appreciate the environmental efforts made by our elves. As always, we love to hear your feedback!

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Elves Prepare for the Holidays!

The holiday season has officially arrived at Soft Star. Frost is appearing on our workshop door, fruitcake is appearing in our breakroom and our elves are working extra hard to keep up with the growing list of orders. We’re seeing shoes in every color imaginable coming across the shipping desk, not to mention quite a few Playful Pancake cat toys. So far, Soft Star has sold enough cat toys to donate seven goats to families in Sudan. Thanks to everyone for your support!

Our elves know it’s important for you to find the right holiday gift and to receive it on time. Since this time of year is busy for everyone, we recommend placing your holiday orders as soon as possible. All US orders placed by December 14 will ship to arrive before Christmas.

And if you are thinking about giving shoes as a holiday gift, we have a few tips:

  • If you select the “Gift” option during the checkout process then we will not include a price on your invoice. The option will appear immediately after you enter your address information.
  • You can request a free gift box for our smaller shoes. A checkbox option for a gift box will be available for applicable shoes when you add the shoe to your shopping cart.
  • We offer premium gift wrapping services for an additional $1.50.
  • Soft Star Shoes gift certificates are also available in any amount.
  • Worried about finding the right size or style? We have a  generous exchange or refund policy on new shoes.

Buttercup moccasins in our free gift box 

To provide as much holiday help as possible, a few of our trustworthy elves have volunteered to work some extra shifts to keep our shop open longer during the busy season. In addition to our regular hours (9am-5pm, Mon-Fri), our Corvallis showroom will be open for local customers on the following dates and times:

  • Friday, December 9: 9am-8pm (Corvallis Downtown Date Night)
  • Saturday, December 10: 12pm-6pm
  • Saturday, December 17: 12pm-6pm

Our workshop will close from December 23 to January 3, 2012 to celebrate the holidays with our families.

We hope you have a wonderful holiday season. And remember, we love to see pictures of you in your Soft Stars!

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Support Kids for Kids with the Puuurrrrrrrfect Gift

Playful Pancake cat toys are back for just $4.50! Surprise your favorite furry feline with these delightful catnip-filled toys made entirely from natural leather scraps. 100% of proceeds are donated to Kids for Kids—an organization helping children in Sudan.

The Playful Pancake Story

Pancake cat toys were created five years ago by then-7-year-old Cassidy Lynn as a fundraising project. She learned about starvation in Darfur and decided to take action, so she brainstormed the idea of making and selling cat toys to provide support. The proceeds for the toys are donated to Kids for Kids, a organization that purchases young goats (aka “kids”) to provide sustainable milk supplies for impoverished Sudanese children (aka “kids”). You can check out the Kids for Kids website or Facebook page for more information.

Cassidy came by our workshop regularly for leather and sheepskin scraps. She recruited elementary school friends to make personalized toys they could sell at local events. Cassidy and her friends made hundreds of toys and purchased over 180 goats in the first 2 years. When Cassidy’s mother, Kathy, was diagnosed with terminal cancer early in 2008, the Playful Pancake Project took a break. This month, the Soft Star elves partnered with Cassidy to restart the initiative.  We hope you can find a few stockings to stuff with these bright play toys.

How are they Made

The new Playful Pancakes are now made by our elves from natural sheepskin and leather scraps. The body is 3 inches (8cm) long with a leather tail that ranges from 8 to 12 inches (20 to 30cm). Several yummy catnip pellets are sandwiched between the sheepskin and perforated leather. We have thoroughly tested this new version on our kitties at home with raving reviews. Labor and shipping are donated by the elves. The pancakes come in an assortment of colors—no two are alike!

Click here to read Cassidy’s own words about the project, or to purchase your own Playful Pancake!

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Now Available: a Minimalist “Merry” Jane in Youth Sizes

We are proud to introduce our new Merry Jane style in Youth sizes 1-5. This comfortable shoe works great for school, play or dress-up. Lightweight and super flexible, it features a Velcro closure for getting on your way quickly.  Our stock colors for youth include fuchsia, platinum or classic black.

Of course, you can always choose to design your own and not only pick your own color, but add an accent such as a diamond cutout or a leather flower appliqué. Click here to see all the options.

Adult Merry Janes will be available in their own stock colors starting December 8, 2011.

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Meet the Designer

Gwen has been with Soft Star Shoes just a short 18 months – and taken the Elf workshop by storm designing both the RunAmoc Dash and Mary Jane styles.  She is a bright and joyful presence in shop, with insatiable curiosity and an uncanny ability to take ideas from concept to prototype in an afternoon.  Gwen started as a fashion designer with her own clothing line and successful company back in the 90s. Her most recent position prior to coming to Soft Star was the R&D Soft Goods Product Development Lead at Burley creating those amazing bike trailers.

Where are you from?  ”I am a third generation Oregonian, born in McMinnville, but I grew up in Sierra Leone, West Africa.”

What are your favorite hobbies?  ”Anything to do with textiles, including sewing and knitting. I also enjoy backpacking trips and walking – I walk to work most days.”

What was your most interesting job before joining the Soft Star elves?  ”It’s hard to say, I had a lot of variety and liked so many jobs, including the Peace Corps in Guatemala,  international development in Nepal, and owning my own design business.”

What were the objectives of the Mary Jane design process?  ”The motto was to create a shoe we (the Elves) wanted to wear, an everyday, healthy shoe that everyone could wear to work and play in.  It was a very collaborative project with input from customers and a lot of help from co-workers.”

Most challenging aspect?  ”… making it adjustable to fit lots of different feet – wide, narrow, tall… as well as quick and easy to get on and off.”

YOUTH sizes 1-5  will be available  November 16th,

ADULT sizes will be available December 8th!

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Mary Jane update!

Here is another glimpse at our new Mary Jane shoe! This week in the workshop we finished making our sample Mary Jane. Before we send our patterns off to our die maker, we need to make the shoe’s pattern in every size is perfect. Speaking of sizes, we are happy to announce we will offer the Mary Jane in women sizes 5-12 AND youth sizes 1-5!

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Soft Star Shoes celebrates 26th anniversary!

Entrance to our workshop located in Corvallis, Oregon.

Another September has come and gone, which means Soft Star is one year older. This year is Soft Star Shoes’ 26th anniversary.  Soft Star was started in Texas by Tim Oliver and his wife Jeanie as young parents who wanted a soft, quality shoe for their baby girl.

While the owners have changed, our company’s focus on producing soft and flexible handmade shoes for the entire family in the USA remains the same.
We want to thank our loyal customers for helping us get to this milestone. We wouldn’t be here today without you!

Below is a photo from last year’s anniversary celebration. Enjoy!

Our elves celebrated our 25th anniversary last year with a rafting trip

 

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Warrior Dash!

Where are people with quick-twitch muscles supposed to find spiritual athletic fulfillment?

So you’ve read Born to Run, deliberated on the merits of evolutionary biologists over podiatrists, stared in fascination/horror the first time you saw a dude wearing Vibrams. The idea of minimalist running infected you, and when you close your eyes you imagine yourself running over natural landscapes, bare feet padding — no heel striking! — over dirt and pine needles through virgin forest. The manna of the Earth gushes between your toes. Or gliding along city sidewalks and asphalt, it makes no matter, because as Chris McDougall and Lady Gaga will tell you: you were born this way. Fat, padded running shoes, in your new foot paradigm, are ridiculous at best and irresponsible at worst.

And so you’re part of this remarkable renaissance in runner’s footwear. People everywhere are racking up miles in 10K’s, half-marathons, full marathons, and even ultras. And therein lies the primary characteristic of the minimalist running revolution: lots and lots of miles.

But to a sprinter, which is how I self-identify as a runner, the whole minimalist wave seems a bit strange when you look at any track shoe: a slab of thin material underfoot (albeit with metal spikes) with a light upper. I always hated putting on those awkward ‘running’ shoes when we did distance work on the street. I always felt like I was going to turn an ankle on those platform shoes before making it back safely. So for me, the move to minimalist was not so much re-aligning with my hunter gatherer self, but simply putting back on the shoes I liked anyway.

Since long distances are not really my thing — you could fairly say I suck at them — but minimalist footwear IS my thing, I’m always interested in other ways to gain pleasure out of my mocs besides running for one or two mindless (or Zen-like, depending) hours. I’ve messed around with them for basketball quite a bit (maybe that could be the subject of another post), and I use them for track work… but this year I heard about an event that portended some serious moc joy. The Warrior Dash!

First of all, I liked that it had the word ‘Dash’ in the name. Already you know this is not some grind it out race where you’re popping energy gels and other NASA food as you pass the same dilapidated barn in the morning, the afternoon, and evening. A dash is short, fast, and furious.

boo

The Warrior Dash is actually bit over three miles, so it’s not really a dash, but it’s only 3% of a hundred miler. And then there’s all the other stuff: the fire, the barbed wire, the obstacles, the warrior costumes, and the mud, mud, mud, mud. Running in the Warrior Dash is like being an extra on the set of Braveheart or Conan the Barbarian. You are expected to let your inner ferocity shine through as you attack the series of obstacles along the course. Thus there is a lot more shouting, more horned helmetry, more kilts, more flesh, more flesh painting, and more beer swilling than at your average 10K.  Among the short list of items you are supposed to bring to the race according the information packet is ‘guts.’ It’s like that.

(And an event like the Warrior Dash can’t escape the wrath of irony: there was a guy running in a business suit with a briefcase, some women in bridesmaid or prom dresses, and legions of faeries and butterflies.)

For the race, I decided (obviously) to wear the DASH RunAmoc. In addition to the name symmetry, it has the most secure lacing of the three RunAmoc varieties and I knew I’d be running through a mud bog that might suck at my feet. (I was not mistaken.) The Dash is also the shoe I use for track workouts and basketball because it doesn’t move around on my foot. My pair has the trail sole.

Unfortunately, due to the nature of the race course (fast, crowded, muddy) it’s difficult to get photos of the obstacles, even when a fellow Elf is toting a camera (and two small children). Well, a thousand words is worth a picture. The first obstacle is a jump into a cold, muddy pond strewn with logs that you have to belly over. I tore my race bib at this first obstacle. Several obstacles were tall wall-like structures, I’d guess around twenty feet high, that you clamber over with the help of a rope, or maybe just with your guts. There was a large, thick-roped cargo net to scramble across (or roll across, as some did). Another obstacle was a field of tires to high-step through as in a football drill, and more tires were used in a different obstacle where they were hanging from an overhead structure and you had to bull through them (which had the delightful side effect of bonking anyone next to you). At another place there were a series of raised platforms like a checkerboard, but with gaps between the squares so you had to jump from one to the next. The last mid-race obstacle I can recall was a series of chest-high walls to leap or scramble, each immediately followed by an obstacle to duck under.

The final obstacles are the ones most associated with the Warrior Dash — a running leap over fire and then a long slide into a bog, where you belly crawl through brown muck under low-strung lines of barbed wire.

Yes, it is as fun as it sounds. I could not help from grinning as I charged the various obstacles.

My Dashes were awesome. Some people had some issues with shoes pulling away in the mud at the bottom of the pond (first obstacle), and the heel of my left Dash pulled away a bit as I leapt to roll over one of the logs, but it was never really a scare. For all the obstacles where we had to climb stuff, I think the Dashes were superior to all the ‘normal’ shoes because my feet were able to feel and conform to the various surfaces (often two-by-fours). Also, I find that mocs in general (and the Dash, in particular) have good lateral stability, which is good for ankle-rolling obstacles like the field of tires and for jumping off of stuff.

I should note that the race was well-populated with Vibram Five Fingers, including a pair on the dude dressed as Luigi from Mario Brothers with whom I tangled up sliding into the mud bog.

I would do this race again even if I wasn’t awarded with a horned fur helmet, a beer, and a giant turkey leg. The Warrior Dash travels the country, and at least for my race in Portland the event was well-staffed and well-directed. They also had a shoe donation pile. It’s a fitting image, throwing all those foamy high-tech witch doctor shoes onto a rubbish pile. I hope they’re getting ground up for playgrounds.

It’s good to put your feet on the ground. Or into the mud.

-sloth

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